The opening of the Esperance Cordial Factory. Photographer J. Rushton – Courtesy P. Rushton
The brewery tower which was forty feet high was put out to tender and won by E.J.McCarthy & Co.
The Esperance Cordial Factory was built on lot 55 Dempster Street. Mr John Coleman applied for a brewery license in January and was granted the licence in the court the following month; the cordial factory began full production.It was opened on the 31st October with free drinks all day.
Mr Coleman resigned as manager in February 1898. John Alt was appointed manager, before John Desterbecque and partner Max Weise purchased the factory. Mr John Desterbecque was also known as Dusty.
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